Beter Bed
Beter Bed is a full-service format of bedroom furniture showrooms in the mid-segment of the market with an outstanding price-quality ratio. Customers order the items in the store or on the website and most of these items are then delivered to and assembled at the customers' homes free of charge. The stores are located in the Benelux, preferably on furniture boulevards or in the vicinity of other furniture stores.
2017 | 2016 | Change | |
|---|---|---|---|
Revenue (x € 1,000) | 133,258 | 122,430 | 8.8% |
Number of stores | 95 | 100 | -5.0% |
Number of employees (FTE) | 663 | 612 | 8.3% |
Revenue of Beter Bed increased by 8.8% to € 133.3 million in 2017. This means Beter Bed achieved the highest revenue in its history for the second successive year. The increase is partly due to the continuing high level of consumer confidence and the favourable housing market. Continuous adjustments to the ranges and the high level of service in the stores also contribute to the growth in revenue.
The share of online sales grew further in 2017 to 7.8% of the revenue (2016: 6.2%).
The order intake in comparable stores in 2017 rose by 7.2%.
