Annual Report 2017

Objectives 2016-2020

Customer satisfaction

In all markets in which the company operates, Beter Bed Holding aims to optimally serve its customers with strong, contemporary formats in an omnichannel environment. Customers' wishes are leading in this respect and customer satisfaction serves as the benchmark. The retail formats are also positioned and expanded in such a way as to ensure that growth opportunities are optimally utilised. Market share is increased and market leadership is strengthened in this way.

Net profit

Increasing net profit regardless of market conditions. Beter Bed Holding aims to achieve above-average growth and expansion of its leading market position, even in challenging market conditions. Customer satisfaction leading to like-for-like growth, expansion within existing formats, improving margins, and controlled development of expenses are the key drivers of net profit.

Balance sheet structure

Maintaining a strong balance sheet with solvency of at least 30% and a net interest-bearing debt/EBITDA ratio of no greater than two. The dividend policy is applied and net working capital and leverage are managed within those frameworks, taking account of the required liquidity.

Corporate Social Responsibility

Beter Bed Holding and its subsidiaries treat the interests of their stakeholders in a conscious and conscientious manner. Sound entrepreneurship and respect for people and planet go together in this regard.